Firstly, we do not just advertise and secondly, our advertising strategy is more candidate friendly! We create adverts that encourage candidates to make direct contact with us – offering an opportunity to establish rapport and engage in detailed and constructive conversations with enquirers.
We also deploy numerous additional methods to target and establish contact with many more potential applicants – via targeted social media, mailshots, letters and most importantly our own Finding Heads network. The current ‘just place an ad’ recruitment process no longer works (and hasn’t done so for some time). At best, it might only bring forward a small number of candidates who are proactively looking. In contrast, our extensive approach also focuses on reaching ‘passive’ candidates – those who are not currently active or considering a new role (until, that is, a particular role is brought to their attention that becomes of interest!)
Candidates (the majority of whom will be preoccupied with high levels of confidentiality in the early stages of their enquiry) will always find it easier to approach Finding Heads than contact a school directly, and thereby run the risk of their name becoming known. In contrast, Finding Heads remains a ‘safe place’ for candidates to confidentially explore opportunities – allowing them the time to learn more about the role, the future needs of the school and discover what, exactly, governors or trustees are looking for. Critically, our approach offers an opportunity for candidates to share important details about themselves within a confidential setting and receive the appropriate encouragement to apply.
As you will have now realised, it isn’t just a case of placing an advert and then sitting back and hoping everything will be OK. A well written advert is just a small part of the recruitment process, time and expertise that Finding Heads offers to find the very best leader for your school.